Integrated Direct Mail Marketing That Drives Results

Welcomemat offers direct mail marketing campaigns designed to meet your goals and drive leads. With several options for targeting, you can leverage Welcomemat’s 20 year long direct mail experience to create, print, and distribute sophisticated and successful new mover certificates and integrated postcards designed for growth.

Marketing That Combines Online With Offline

Welcomemat’s direct marketing campaigns can be integrated with digital technologies to give your campaign an added lift in results and lead flow. By combining email, SMS digital retargeting and data capture to your mail campaign, you can ensure your business is front and center—both in the mailbox and on the screen—when it matters most.

Track and Measure Through Your Marketing Dashboard

Welcomemat GTX is your centralized dashboard for measuring and tracking your direct mail marketing campaigns. You will have access to your design, lead results and return on your investment.

Custom Design & Printing

Based on your marketing goals and message preference, Welcomemat’s professional design team will create an enticing printed asset with your branding. Each design is unique to your business, target audience, and offer making it a tangible and impactful direct mail marketing piece.

Target New Movers at the Right Time

Welcomemat’s integrated New Mover Marketing Program combines targeted direct mail and digital advertising to reach new residents after their move when they’re most open to forming new brand loyalties.

With 14.9% of the U.S. population moving each year,¹ the opportunity is massive. Our program allows your business to connect with high-value consumers before the competition.

Gain Access to the Highly Sought-After New Mover Segment

A precisely timed gift or ad, sent to a new homebuyer, can change someone’s shopping pattern and loyalty for years.²



New movers are 5x more likely to become loyal customers,³ and families stay in their homes for an average of 5.2 years.

Welcomemat cracks the code with the most technologically advanced and timely new mover outreach, ensuring your brand is seen, trusted, and chosen.

¹Graebel Van Lines ²New York Times ³IBID

Targeted Postcard Campaigns That Deliver Results

Welcomemat’s Jumbo Postcard campaigns combine smart data, bold design, and reliable delivery to help your business reach the right customers at the right time. Whether you're targeting ideal prospects with data-driven precision or saturating neighborhoods for maximum visibility, our full-service postcard solutions make local marketing easy and effective.

We offer flexible targeting options — from demographic-based Perfect Match campaigns to geofenced Saturation mailings, and carrier route-targeted Every Door Direct Mail (EDDM™) campaigns— all are supported by our advanced mapping tools, expert design team, and streamlined delivery process.



Enhance your campaign with digital integration, lead capture, and automated retargeting to turn mail into measurable growth.

Reach New Movers Through Digital Ads

Welcomemat’s digital strategy helps your brand connect with new residents after their move, giving you a competitive edge and increasing customer acquisition.



With 20 years of new mover data and advanced audience modeling, our system identifies high-propensity movers using psychographic, sociographic, and behavioral signals. Exclusive national partnerships further enhance our targeting by providing unique access to verified moving audiences. Unlock lower cost per acquisition, stronger targeting, and earlier brand visibility through new mover digital ads.

Which Mail Campaign is Best For You?