Our Culture

We are Welcomemat

A tribe of individuals connected by the common purpose of helping others succeed. The Welcomemat culture is driven by our backgrounds, values, experiences, language, expectations, motivations and attitudes. 

Our Core Focus is to Help Others Succeed

We will always devote our time and resources to helping all stakeholders at Welcomemat succeed and prosper.

This includes our internal team members, our clients, our franchisees, our vendors, partners and the consumers we touch with all of our offerings.

We are a team of many people – each with their own story working together to make a positive impact

Data-Driven Marketing With a Local Focus is Our Core Niche

Our core niche is data driven marketing – digital marketing, innovative marketing, one-to-one marketing, technological marketing and many other strategic marketing combinations that help our clients drive growth. 

We Are Always

• Confident & Humble
• Communicative
• Accountable
• Collaborative
• Curious

We believe strong culture is essential to unifying our team and driving the Welcomemat brand forward.

Language is Essential

With words, we help shape our brand and culture. We choose to use words that are positive. We strive to use words and phrases that accurately reflect who we are and the offerings we provide.

For example, we offer “gifts” in the Welcomemat package, and we have “agreements” with our clients.

Good Design is Good Business

Because every piece of content, every graphic and every image is a reflection of brand and culture, we at Welcomemat believe that everything needs to be designed purposefully.

Design is one way we speak to the world. Often times, before we speak to a client, a potential team member, or a potential franchise prospect, they see us first.

Setting the Tone for a Positive Culture

We believe that tone sets direction and we want to inject positivity into every situation.

We believe in working from a position of positivity and leading and acting in a way that shifts the moods, raises the tone, and inspires and encourages others.

We believe communication and transparency are a critical component of setting a positive tone.