Welcomemat Wash Solutions uses sophisticated marketing platforms to harness the power of intelligent car wash marketing to drive up car counts, convert monthly wash club memberships, and reduce churn.
We Are Your Car Wash Marketing Experts
For over 20 years, Welcomemat has been a pioneer in car wash marketing. Our extensive knowledge of the car wash industry has enabled us to develop innovative, best-in-class marketing programs and solutions for car wash operators of all types and sizes.
Whether you are a new operator looking to quickly ramp up membership, an established brand, or management group looking for ways to break through membership levels that have plateaued, Welcomemat’s marketing solutions have been proven and tested at all levels and stages of growth.
Client Experience
A MULTI-CHANNEL APPROACH
Data-Driven Marketing
Welcomemat was founded on concept that understanding data and gaining access to data can lead to more strategic marketing efforts that drive more revenue and growth while reducing wasted ad exposure. Welcomemat has developed a car wash member look-a-like model that allows clients to target those who are most likely to become heavy retail washers or unlimited members.
The Formula
Find the “right” customer, invite them to your wash, do a great job for them, and then ask them to join the membership program. When this formula is properly executed you get a “stickier” customer who will stay in your member program longer – starting with the right customer will lead to lower churn and member attrition.
The Strategy
Welcomemat’s car wash marketing strategy begins with capturing your best prospective customers in-and-around your wash location within a certain radius or drive time. By overlaying Welcomemat’s car wash member look-a-like model to an area, we can identify customers with the highest propensity to visit and become club members. Welcomemat’s car wash model is ever-changing and continues to be refined with new car wash data each month.
The Engine
As new customers enter your marketing funnels, Welcomemat’s software reacts based on consumer activity and membership status. Through FlexText™ , Welcomemat clients communicate directly to consumers in the community.
- Grow Positive Online Reviews
- Refer Friends
- Birthday Club
- Intercept Declining Credit Cards and Send SMS
- Win-Back Campaigns for Club Members Who Have Left
- Exclusive Offers for Club Members & Retail Washers
Tracking & Measuring
Get access to Welcomemat GTX, a unified marketing dashboard with clear real-time reporting of all active digital, blended and traditional marketing campaigns across each car wash location or brand. Tracking through Welcomemat GTX can determine attribution and identify which marketing strategy is driving the most membership conversions.
Industry Advertising
Marketing Tools
Perfect Match – Data Modeled Digital Targeting
Backed by over 20 years of data-driven marketing experience, our digital ad campaigns focus on capturing and converting your most valuable customers. From social media lead generation to advanced data capture, Welcomemat helps reduce waste and maximize your return on ad spend.
Put Your Car Wash on the Map
Turn nearby searches into new customers. With Welcomemat’s hyperlocal digital approach, we boost your visibility through Google’s location extensions, ensuring your business appears on Maps, Search, and even mobile directions. We connect your storefront to the smartphones of customers already on the move—helping you stand out with precise, proximity-based ads that bring local traffic straight to your door.
FlexText™ – Combining the Power of SMS and Email Marketing
FlexText™ is Welcomemat’s premiere program that combines the power of text & email to provide one of the car wash industries most robust solutions for ongoing communications with your retail washers and unlimited members. Through sophisticated connectivity to point of sale, campaigns can be set to react on activity – helping grow unlimited, convert gift card sales, and reduce churn.
FlexText™ provides turn-key solutions to car wash operators including:
- Growing Positive Online Reviews
- Customers Can Refer Friends
- Intercept Declining Credit Cards and Send SMS/Email to Recapture
- Win-Back Campaigns for Club Members Who Have Left
- Exclusive Offers for Retail Washers
- Birthday Club
- Holiday Campaigns (i.e. Veteran’s Day – Black Friday)
- Website Integrations for Data Collection
- Set it/Forget it Drip Campaigns
- Welcome to Unlimited For Value Creation
- On Demand SMS
Digitally Integrated Direct Mail Programs
Welcomemat’s direct mail offerings integrate the proven reliability of traditional mail with integrated digital technologies. Whether you are launching a brand-new location and need a heavy splash in the market, launching a new product like ceramic, dropping a holiday promotion, reaching out to those who are newly moving into the community, or even playing defense for when a competitor is coming to the market, Welcomemat’s direct mail options give you flexibility, tracking, retargeting options and revenue growth.
NEW MOVER
Welcomemat's new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your wash location(s). There is no better way to grow membership than inviting those who just moved into the community to visit your wash before your competitors does.
JUMBO PERFECT MATCH POSTCARDS
Welcomemat's Jumbo Perfect Match Postcards combine the same perfect match data modeling used in Welcomemat's digital targeting. A geo-fence set up based on a radius from a location and Welcomemat finds customers who are most-likely going to be unlimited members for targeting.
JUMBO SATURATION POSTCARDS
Welcomemat's Jumbo Saturation Postcards are designed to make a splash around your location and get the word out to the masses. These radius-targeted postcards can tie in to data capture and leverage retargeting for multiple touch points to convert members.
JUMBO EDDM POSTCARDS
Welcomemat's Jumbo EDDM Postcards are designed to pinpoint specific carrier routes and are best for timed drops. These carrier route-targeted postcards can tie in data capture and leverage retargeting for multiple touch points to convert members.
Organic Social and Google Business Profile Management
Quality content enhances the car wash marketing and membership strategy. A quality social media presence includes content on Facebook, Instagram and Google Business Profile. Posting regular updates with engaging visuals and copy, improves your brand reputation and SEO.
Welcomemat’s digital team will professionally manage your organic social media, driving growth and standing out from your competition.
Car Wash Website Development
Built to be Found and Provide Utility
Starting with your website, Welcomemat leverages over 20 years of car wash marketing experience to build out premium websites with AI chatbot assistants.
Welcomemat’s focus is to build SEO and local search optimized websites that rank highly when consumers look for a local car wash. Welcomemat adds data capture for new customers on the site and gives unlimited club members the ability to manage their membership and payment information online.
Welcomemat’s car wash marketing experts combine professional and attractive design with technical audits for proper search and location results.
Car Wash Branding and Design
Welcomemat’s professional design team can help with branded pieces, design, integrated one-time use code cards and more.
Our team of experts can design ads for local community events, rack cards, holiday tickets, handouts and more. Best of all, Welcomemat can ad codes and tracking to each advertisement or handout, so you can see how they are driving cars to the tunnel and ultimately creating members.
Are you a brand new operator looking to build the next gen car wash brand? Welcomemat’s team can help by leveraging our car wash marketing expertise with your vision.
More Welcomemat Marketing Tools…
SITE AND LOCATION ANALYSIS
Welcomemat offers growing brands and groups the opportunity to leverage our marketing data models for site selection. By providing an address and on street car counts, Welcomemat can run various marketing data points to enhance research on sites.
WELCOMEMAT GTX
ONE CENTRALIZED DASHBOARD AND SOFTWARE FOR ALL OF YOUR MARKETING STRATEGIES
Welcomemat GTX is the central system for growth tracking and marketing acceleration for our car wash operators. All of Welcomemat’s clients gain access to a centralized dashboard designed to track all campaigns being run in your Welcomemat offers growing brands and groups the opportunity to leverage our marketing data models for site selection. By providing an address and on street car counts, Welcomemat can run various marketing data points to enhance research on sites.
