Welcomemat Services Has Arrived in Hilton Head/Bluffton
With a Specialized Program to Help Local Businesses
Gifts Certificates Programmed With Proprietary Barcode Software
Enable Businesses to Pinpoint Target New Residents Moving into the Area
Hilton Head Island, SC – Welcomemat Services, Inc., a company which specializes in providing targeted new customer prospects to small businesses, auto service centers, salons, food and beverage establishments, medical and dental practices, and local attractions has arrived in the Hilton Head Island/Bluffton market with plans to quickly expand its sales operation into Beaufort and Savannah.
Headquartered in Charlotte, Welcomemat Services, Inc. is a cutting-edge marketing firm currently operating in seven cities across the South, including: Charlotte, Charleston, Columbia, Greenville (SC), Atlanta and Athens (GA). Founded only six years ago by a team of experienced software and sales leaders, the firm provides its unique services to both local and nationally-branded companies.
“Our key to success has been due in large part because we’ve focused on servicing geographic areas where research shows significant in-bound growth potential and transferring of addresses,” said Brian Mattingly, the firm’s president. “Our studies show Beaufort County, South Carolina and Chatham County, Georgia combine to be an ideal location over the next decade for our company because there is a high rate of newcomers arriving into the area centered around its retirement potential along with an active military component and the hospitality industry.”
Mattingly explains that Welcomemat Services ™ is essentially a highly specialized “greeting gift-certificate package” service which sends “high quality certificates” to individuals whenever there is an address change. “Every package contains exclusive gift certificates which welcome the new resident” said Mattingly.
Mattingly said his firm specializes in targeting newcomers because research shows new residents to an area are a highly receptive audience, and more likely to spend more in their first year at a new address than others typically spend in four to five years. “We’ve also discovered that once a new resident establishes a relationship with a business he is likely to remain loyal to that business as long as there is satisfaction with the service or products received” said Mattingly. “This means our initial gift certificates generally turn into long-term relationships with customers, providing revenues for many years.”
Welcomemat Services offers small businesses the ability to track response of their marketing dollars through its barcode reporting system. In a tougher economy it is crucial for small businesses to choose marketing strategies that are trackable such as the one Welcomemat Services provides.
In addition to the barcode reporting system, what sets Welcomemat Services apart from other direct mail coupons is the sophisticated personalized design of each certificate and the exclusivity that each participating business is able to receive.
“You won’t find nine of the same kind of restaurants, or salons in our packages which are mailed monthly” said Mattingly. “We offer exclusivity to businesses by category, and have only 23 spots available per area,” he said – “for example, a Mexican restaurant can acquire exclusivity to be the only Mexican restaurant in the Hilton Head Island package, and a Spa can opt to be the only Spa in the package. In some areas, there is a wait list to get into our monthly mailings.”
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Welcomemat Services has been recognized time and time again by the media. Mentions and feature stories have been included in:
• Inside Arts Magazine
• American Salon Magazine
• Beverage Retailer Magazine
• Pizza Marketing Quarterly
• American Spa Magazine
• Wash Street Journal
• Auto Services Operator Magazine
• Charlotte Business Journal
• Among many others…
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