“Do you really know your customers?” said Brian Mattingly, president of Welcomemat Services and an expert in utilizing technology to deliver superior direct mail results. “This is a critical question that all businesses owners are regularly evaluating in an effort to increase customer loyalty and profitability.”
Welcomemat Services, Inc. is providing answers to that question by not only delivering business owners demographic information as part of its new mover marketing program, but also by giving business owners who use the Welcomemat program a view into the lifestyles of their best customers. “If as a business owner you are able to identify that 40 percent of your customers play tennis, then it may be a good idea to involve your business with local tennis associations or country clubs. Lifestyle targeting follows the old adage ‘birds of a feather flock together’,” says Mattingly.
Ryan’s Salon on Charlotte, which is utilizing Welcomemat’s lifestyle segmentation data, has put plans in place for offering an additional service geared toward its customers. “Welcomemat Services’ lifestyle segmentation information has been extremely helpful in terms of enabling us to decipher what appeals to our clients,” said Sarah Kidd, salon manager at Ryan’s Salon, which found that a large percentage of its clients fell in lifestyle categories that were potential wine enthusiasts. Based on that information, one of Ryan’s Salon initiatives is to put together a wine tasting at the salon.
The Welcomemat program is a greeting package delivered to new movers in an area shortly after a move. Business who use the service, can select any zip code(s) in the country to deliver packages, which contain a collection of gift certificates from participating businesses inviting each new resident to visit and experience each respective business. The technological sophistication of the Welcomemat program is provides business of all sizes with access to sophisticated marketing analytics designed to provide in-depth information about the new population moving into an area.
Headquartered in Charlotte, NC, with offices in Charleston and Atlanta, Welcomemat clients range from large national restaurants and retail outlets to small local businesses. For more information, please call 704-759-0987 or visit www.welcomematservices.com
|
|
 |
|
Welcomemat Services has been recognized time and time again by the media. Mentions and feature stories have been included in:
• Inside Arts Magazine
• American Salon Magazine
• Beverage Retailer Magazine
• Pizza Marketing Quarterly
• American Spa Magazine
• Wash Street Journal
• Auto Services Operator Magazine
• Charlotte Business Journal
• Among many others…
|
|
