Welcomemat Services Opens New Location in Hamilton County

Cutting-edge marketing franchise system rolls out the “Welcome Mat” for businesses throughout Westfield and surrounding areas 

WESTFIELD, Ind. – (July 22, 2011) – Welcomemat Services, a leading marketing strategies and technology company specializing in helping businesses turn new movers into loyal customers, today announced the opening of its newest location in Westfield, Indiana.

The new business is owned by local residents and husband and wife team, Sheryl and Dave Eickman, and will serve clients throughout Westfield, Carmel, Noblesville, Zionsville, Avon, Brownsburg and the surrounding communities. This is the first of several locations planned for the region.    

“Sheryl and Dave bring with them an extensive business background and we are thrilled to have them represent the brand locally,” said Brian Mattingly, founder and president of Welcomemat Services. “Both are enthusiastic to help business owners in the area achieve their goals and create new, long-term customers. We look forward to the couple’s success as the newest owners of Welcomemat Services.”

With more than 20 years in the home building industry, Sheryl had always felt a strong desire to own a small business. As her children grew up and began to leave home, Sheryl found herself with more time to explore the idea of entrepreneurship. She knew she wanted to invest in an opportunity that could provide financial security and allow a flexible schedule, as well as challenge her to grow professionally.  

“I was impressed from the start with the Welcomemat Services business model and its incredible value proposition,” said Sheryl. “My husband and I wanted to start something that would allow us to both grow professionally together. After learning that the company was founded by a husband and wife team, it further heightened our excitement for joining the franchise system. As we transition into a new phase of our careers, we’re thrilled to represent the brand and help business owners achieve their goals through strategic marketing initiatives backed by advanced, patented marketing technology – the best in the industry according to our research.”

Dave, having worked as an executive in the finance and mortgage industry for more than 20 years, shared the same passion as his wife to open a small business. He knew that he wanted to invest in a company that would allow him to draw upon his professional expertise while maintaining and creating lasting business relationships.

“We look forward to helping local businesses create and retain loyal customers through Welcomemat Services’ low-cost marketing platform,” added Dave. “We are proud to be part of this growing franchise system that will offer a solid return on invest of time, money and energy to each of our clients.”

Welcomemat Services is known for its specialized loyalty program that delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices, and auto service centers, among others. The company is the first and only loyalty marketing platform designed for local businesses that employs proprietary technology to enable new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

For more information, contact Dave and Sheryl Eickman at (317) 714-4931 or visit www.welcomematservices.com.

About Welcomemat Services

Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patented technology to store and log customer demographics for use by the local companies it supports. With 10 company owned locations, the company began franchising in Q4 of 2010. Within the past 60 days, Welcomemat Services has signed five franchise agreements with entrepreneurs throughout the Midwest and southeastern United States.