Welcomemat Services Opens New Location in Hamilton County

Cutting-edge marketing franchise system rolls out the “Welcome Mat” for businesses throughout Fishers and surrounding areas 

FISHERS, Ind. – (July 22, 2011) – Welcomemat Services, a leading marketing strategies and technology company specializing in helping businesses turn new movers into loyal customers, today announced the opening of its newest location in Fishers, Indiana.

The new business is owned by local residents and husband and wife team, Matt and Julie McCord and will serve clients throughout Fishers, Lawrence, Geist, McCordsville, Fortville, Greenfield, Broad Ripple, Beech Grove and Indianapolis.

“We are thrilled to have Matt and Julie join the Welcomemat Services franchise system,” said Brian Mattingly, founder and president of Welcomemat Services. They are extremely involved in their local community, and have created many positive, long lasting relationships with both businesses and residents that will help them succeed. We look forward to helping the couple grow the brand, and know they will continue to make a positive impact on the community through Welcomemat Services.”

Having worked for more than 10 years managing several architectural building projects for firms throughout Indianapolis, Matt developed strong relationships with his clients while delivering tremendous results. As he grew professionally, so did Matt’s passion for entrepreneurism. He began exploring small business opportunities, searching for the ideal fit that would allow him to create and maintain strong ties with his local community, while opening the door to financial security and a flexible schedule.

“We were instantly attracted to the concept, knowing that through Welcomemat Services we would be provided with the perfect opportunity for us to grow professionally while helping businesses in our local community,” said Matt. “Through Welcomemat Services, we will be able provide local businesses with unrivaled tools to grow at an affordable cost. Many businesses don’t think about new movers, yet targeting this population not only helps local business in the area grow, but allows new residents to become acquainted with the neighborhood.”

Julie, having worked in both sales and the real estate industry in Fishers, also developed keen client management and relationship skills. After leaving her real estate position to become a stay-at-home mom to their three children, Julie joined Matt and supported his mission to open a small business that they could grow together.

“Matt and I both have hearts for helping other people, and with Welcomemat Services we will be able to do our part to help our local businesses, as well as new residents who are moving to the neighborhood,” added Julie. “We look forward to being able to benefit the community at large through our Welcomemat Services business.”

Welcomemat Services is known for its specialized loyalty program that delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices, and auto service centers, among others. The company is the first and only loyalty marketing platform designed for local businesses that employs proprietary technology to enable new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

For more information, contact Matt and Julie McCord at 317-565-2645 or visit www.welcomematfranchising.com.

About Welcomemat Services

Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patented technology to store and log customer demographics for use by the local companies it supports. With 10 company owned locations, the company began franchising in Q4 of 2010. Within the past 60 days, Welcomemat Services has signed five franchise agreements with entrepreneurs throughout the Midwest and southeastern United States.