FROM AUTO SERVICES OPERATOR MAGAZINE: "ROLL OUT THE WELCOMEMAT FOR CUSTOMERS"

CHARLOTTE, NC—Welcomemat Services, Inc. was featured in Auto Services Operator Magazine. The following article is property of Auto Services Operator Magazine and is copy-right protected.

For car service industry owners looking to grow and to attract loyal customers, one great tool is putting out The Welcomemat™ for newcomers.  Welcomemat Services Inc. specializes in helping businesses turn new residents into loyal customers.

"Welcomemat Services is the first and only cooperative mail service to employ proprietary technology that enables new resident information to be bar-coded into every gift certificate, allowing our clients to receive free customized tracking and information reports regarding responses to their offers," says Brian Mattingly, president of Welcomemat Services and an expert in utilizing technology to deliver superior mail results.  "In effect, it answers the questions companies have been asking for years - who exactly are our customers?"

Every Welcomemat packages includes a select number of gift certificates, which are elegantly printed, custom designed and personalized for each new resident with his or her name and a unique patent-pending barcode.

While typical direct mail campaigns have less than a two percentage average response rate, response rates to Welcomemat mailings typically range from 8% to 50% depending on the Gift Check offer.

Businesses have been quick to take advantage of the Welcomemat concept including car washes, dry cleaners, restaurants, spas, auto dealerships, radio stations, and wine retailers.

Cactus Car Wash of Atlanta, GA and Charleston, SC has had impressive results since its Welcomemat mailing began.  For the month of January alone, owner Frank Lynch received a 21% return rate.  "The large amount of Welcomemat returns that we have received is virtually unheard of with any advertising medium," said Lynch.  "The uniquely designed package has helped bring in more new customers than any other form of advertising."