FROM AMERICAN SPA MAGAZINE: "WARM WELCOME, REACH OUT TO NEW RESIDENTS IN YOUR AREA"

CHARLOTTE, NC—Welcomemat Services, Inc. was featured in American Spa Magazine. The following article is property of American Spa Magazine and is copy-right protected.

When Jerry Hast, owner of Spa on Paces in Atlanta, wanted to attract new clients and increase revenue, he decided to market to new residents.

According to Brian Mattingly, president of Welcomemat Services, a direct mail marketing company, statistics show that new residents are five times more likely than long-term residents to become loyal customers. New residents also spend more in their first year than most existing residents spend in five years and are more likely to change their brand loyalty after a move.

With this in mind, Welcomemat Services, headquartered in Charlotte, N.C., offers businesses the chance to turn new residents into loyal customers with the use of direct mail gift certificates. Offering nationwide service, the company targets newcomers with Welcomemat packages, which include a select number of custom-designed and personalized gift certificates. A patent-pending bar code allows the business to track general demographic information when the gift certificates are redeemed. Says Mattingly, "Welcomemat Services is the first and only cooperative mail service to employ proprietary technology that enables new resident information to be bar-coded onto every gift certificate, allowing our clients to receive free customized tracking and information reports regarding responses to their offers."