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July’s Winner Circle

July's Winner circle

Published By Franchise Update

By Eddy Goldberg

Date: Monday July 18, 2011

As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

Welcomemat Services Sells First Franchise

Welcomemat Services has signed a franchise agreement with Thomas Gardo of Hilton Head, S.C. The company's first franchise will serve Hilton Head and Bluffton, as well as greater Savannah. Founded in 2003, Welcomemat began franchising last December after building 12 successful corporate-owned locations. The marketing strategies and technology concept provides local businesses with access to new customers in their communities through a combined digital and print marketing program. Gardo is a former journalist and decorated Vietnam veteran who has worked in marketing communications and PR for more than 35 years. The brand's national expansion plan calls for 200 locations to open during the next 5 years in high-profile, transient markets. In 2010, Welcomemat received nearly $2 million in capital investment from private investors to propel franchise expansion nationwide.

Marketing Strategies

Welcomemat Services has been recognized time and time again by the media. Mentions and feature stories have been included in:

• Inside Arts Magazine
• American Salon Magazine
• Beverage Retailer Magazine
• Pizza Marketing Quarterly
• American Spa Magazine
• Wash Street Journal
• Auto Services Operator Magazine
• Charlotte Business Journal
• Among many others…