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Welcomemat Services is well positioned to find local franchise owners throughout the Atlanta area including Cobb County.

Welcomemat looks for franchisees in area.

Matthew and Julie McCord discovered Broad Ripple Village when they would “meet in the middle” for lunch.

Moving to a new community is a life-changing event for anyone.

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Welcomemat Services, in Atlanta targets the move-in market, sending out coupons to new residents for restaurants and services in the neighborhood, such as car washes and dentists

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For many, the time is right as banks thaw lending

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The franchise industry had a steady rise throughout the past decade until 2009, when some 28,500 establishments went under during the recession. Real estate, business services and personal services franchises were hit the hardest.

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The company has grown 40% to 50% in each of the last two years. "In my case, business has been exactly what I expected and anticipated, Grzywinski says.

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"This is a large and powerful consumer group that has the potential to provide banks with new banking clients each month."

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That feedback appealed to Barbara and Jim Wilkerson, owners of Blackhawk Hardware in the Park Road Shopping Center, which signed on as a Welcomemat client last year. "It helped us spend our advertising dollar wisely," Barbara Wilkerson says.

Virtual coupons and daily deal websites have introduced bargain hunting to a new generation, but direct mail is still a standard for local businesses.

As the uncertain economy continues to throw curve balls at business owners and consumers alike, customer loyalty programs have emerged as a way to develop long-term clients. According to the 2010 Accenture Global Consumer Survey, 52 percent of respondents opted into customer loyalty programs in 2010, compared with 45 percent in 2009.

 Welcomemat Services, the nation's leading franchise system specializing in helping businesses turn new movers into loyal customers, has announced expansion into Asheville, North Carolina.

Jessica Soler, owner of Salon Red, said she has been pleased by the number of new customers Welcomemat Services has brought to her hair styling business. “The biggest thing is just getting new customers in the door. Once they’re here we know they’ll have a good experience so chances are they’ll come back.”

“First and only loyalty marketing platform designed for local businesses to employ proprietary technology that enables new mover information to be bar-coded into every invitation.”

Cactus Car Wash of Atlanta, GA and Charleston, SC, has had impressive results since its Welcomemat mailing began. Owner Frank Lynch receives, on average, a 21 percent return rate each month.

New residents receive personalized gift certificates from area businesses, such as a free haircut from the local salon. Each certificate is encoded to provide tracking and informational reports, helping salons determine their demographics and rate of redemption.

"Welcomemat Services is the first and only cooperative mail service to employ proprietary technology that enables new resident information to be bar-coded into every gift certificate, allowing our clients to receive free customized tracking and information reports regarding responses to their offers,"

As savvy franchise companies continue to flourish in a changing economy.

This national service gets a targeted mailing to new residents in your zip code, giving you a good chance at gaining new, loyal customers.