Attractions Magazine Features Welcomemat Services Cultural Offering For New Movers

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Welcomemat Connects with Local Cultural Centers to Bring in Visitors   (Atlanta, Ga.)---Welcomemat Services has teamed up with Atlanta’s cultural centers to create a program that will expose the city’s cultural offerings to new residents in the area. The initiative has helped spotlight…

BusinessNewsDaily recently spoke with several entrepreneurs about their summer jobs and how the lessons learned carried over into their careers. Brian Mattingly developed a work ethic at a very early age. The founder of Atlanta-based Welcomemat Services

Welcomemat Services — a national company based in Atlanta, Ga., that sends out direct mail coupons to new residents in a community — maintains that the ability to target specific areas or regions with direct mail gives businesses a better chance of winning the long-term loyalty of customers.

According to common wisdom, the four most stressful situations in life are: a death in the family, a change in job, a change in marital status and moving.

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Welcomemat Services is well positioned to find local franchise owners throughout the Atlanta area including Cobb County.

Welcomemat looks for franchisees in area.

Matthew and Julie McCord discovered Broad Ripple Village when they would “meet in the middle” for lunch.

Moving to a new community is a life-changing event for anyone.

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Welcomemat Services, in Atlanta targets the move-in market, sending out coupons to new residents for restaurants and services in the neighborhood, such as car washes and dentists

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For many, the time is right as banks thaw lending

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The franchise industry had a steady rise throughout the past decade until 2009, when some 28,500 establishments went under during the recession. Real estate, business services and personal services franchises were hit the hardest.

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The company has grown 40% to 50% in each of the last two years. "In my case, business has been exactly what I expected and anticipated, Grzywinski says.

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"This is a large and powerful consumer group that has the potential to provide banks with new banking clients each month."

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That feedback appealed to Barbara and Jim Wilkerson, owners of Blackhawk Hardware in the Park Road Shopping Center, which signed on as a Welcomemat client last year. "It helped us spend our advertising dollar wisely," Barbara Wilkerson says.

Virtual coupons and daily deal websites have introduced bargain hunting to a new generation, but direct mail is still a standard for local businesses.

As the uncertain economy continues to throw curve balls at business owners and consumers alike, customer loyalty programs have emerged as a way to develop long-term clients. According to the 2010 Accenture Global Consumer Survey, 52 percent of respondents opted into customer loyalty programs in 2010, compared with 45 percent in 2009.

 Welcomemat Services, the nation's leading franchise system specializing in helping businesses turn new movers into loyal customers, has announced expansion into Asheville, North Carolina.