Welcomemat Services Discusses Car Wash Marketing

In our fast-paced world, many businesses are struggling to come up with ways to reach new customers. With so many outlets competing for consumers’ attention, it is often difficult to break through the clutter and reach a new consumer. Frank Lynch, owner of Cactus Car Wash in Atlanta, Ga. and Charleston, S.C. has found success with Welcomemat Services an Atlanta-based loyalty marketing company.

Welcomemat focuses on new movers and sends them zip code specific packages with up to 14 offers from businesses in their area. With one in five Americans moving every year, the new mover market is booming. “New movers are 5 times more likely to become loyal customers, and are highly susceptible to changing their brand-loyalty after a move,” said Welcomemat President Brian Mattingly.

Lynch signed up with Welcomemat, first with his Atlanta locations and later with his Charleston stores. Lynch’s crisp gift check design offered a free car wash. “The appeal to new movers is a powerful offer,” said Mattingly. “If you have a great offer, the consumer thinks that you must be a fantastic establishment, confident in your ability to lure them back.”

Cactus Car Wash has had impressive results since its Welcomemat mailing began. For the month of January alone, Lynch received a 20 percent return rate. “The large amount of Welcomemat returns that we have received is virtually unheard of with any advertising medium,” said Lynch. “The uniquely designed package has helped bring in more new customers than any other form of advertising.”

Welcomemat Services also offers database reporting for all clients who use their services. These database reports give business owners demographics and contact information for the new movers who redeem their gift checks. This patent-pending technology allows businesses to maintain contact with their new clients and offer them a chance to come back.

Another advantage of The Welcomemat package is personalization. Each envelope is addressed directly to each new mover. While other mail packages may read "Current Resident" or something similar, The Welcomemat uses the new mover's actual name in several locations throughout the welcome package - including the welcome letter gift check.

Welcomemat has had success with many different kinds of businesses, including car washes, restaurants, hair salons, hardware stores, dental practices, etc. For more information, please visit www.welcomematservices.com