Rolling Out the Welcomemat for Local Businesses

CHARLOTTE - Welcomemat Services, Inc., which specializes in helping businesses turn new movers into loyal customers through highly effective direct mail gift certificates, has entered the Charlotte market. The company is headquartered in Charlotte and serves businesses in Charlotte and Atlanta.

Brian Mattingly is President of Welcomemat Services and an expert in utilizing technology to deliver superior direct mail results. “Welcomemat Services is the first and only cooperative mail service to employ proprietary technology that enables new mover information to be bar-coded into every gift certificate, allowing our clients to receive free customized tracking and information reports regarding responses to their offers,” says Mattingly. “In effect it answers the question companies have been asking for years - who exactly are our customers?”

Welcomemat Services focuses on the newcomer market because statistics show that new movers are the most receptive market segment and are five times more likely to become loyal customers. New movers spend more in the first year than an existing resident spends in five years, and are even more likely to change their brand loyalty after a move.

Every Welcomemat package includes a select number of gift certificates, which are elegantly printed, custom designed and personalized for each new mover with his or her name and a unique patent-pending barcode. While typical direct mail campaigns have less than a two percent average response rate, response rates to Welcomemat mailings typically range from eight percent to 50 percent, depending on the Gift Check offer. Businesses have been quick to take advantage of the Welcomemat concept, including restaurants, auto dealerships, radio stations and wine retailers.

Eric Kanov, owner of Ribs Etc. in Atlanta has seen immediate results. “Welcomemat is extremely effective because you are reaching people that have recently moved to the area and don't know about you - it's highly targeted. That coupled with a tremendous redemption rate, creates an unbelievable opportunity for any business owner who is trying to grow their business."

For more information, contact Welcomemat Services Inc. at 704-759-0987 or visit www.welcomematservices.com