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Industry Articles
Car Wash Marketing – Turn to New Loyal Customers for Growth

Typical response rates for car wash marketing via the Welcomemat program ranges from 8% to 50%

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Local Marketing - Are Deals and Discounts Going To Produce Long-Term Customers?

Many clients who have been in business for nearly 20 years and have stated that a targeted new mover initiative is the best marketing tool they have ever used.

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Rolling out the welcomemat for local businesses

Every Welcomemat package includes a select number of gift certificates, which are elegantly printed, custom designed and personalized for each new mover with his or her name and a unique patent-pending barcode. While typical direct mail campaigns have less than a two percent average response rate, response rates to Welcomemat mailings typically range from eight percent to 50 percent, depending on the offer.

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Welcomemat Services Discusses Dental VM Marketing

With over 153,000 dentists practicing in the United States and insurance plans now offering more options for patient care, it can be incredibly difficult to find new patients. Lubis’ suggestion? Loyalty consumer marketing.

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Welcomemat Services Discusses Hardware Marketing

Blackhawk began using the Welcomemat Services loyalty program in October of 2004 and the store has enjoyed a virtually unheard of 15-25% redemption rate. Blackhawk offers new residents a $10 gift certificate and two free house keys with no strings attached.

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Welcomemat Services Discusses Car Wash Marketing

For the month of January alone, Lynch received a 20 percent return rate. “The large amount of Welcomemat returns that we have received is virtually unheard of with any advertising medium.”

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Welcomemat Services Discusses Jewlery Store Marketing

75 percent of a company’s client base lives within 10 minutes of their location. This study proves the importance of neighborhood marketing. “This targeted market is easy to reach if you have the right resources.”

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Welcomemat Services Discusses Hair Salon Marketing

One in five people move every year, which means many salons will lose 20% of their client base. The key for new mover and salons is being able to connect with one another.

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Welcomemat Services Discusses Dry Cleaners Marketing

“Our dry cleaning clients have great success with our program because a dry-cleaning service is something that everyone needs,” 

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Marketing Strategies

Welcomemat Services has been recognized time and time again by the media. Mentions and feature stories have been included in:

• Inside Arts Magazine
• American Salon Magazine
• Beverage Retailer Magazine
• Pizza Marketing Quarterly
• American Spa Magazine
• Wash Street Journal
• Auto Services Operator Magazine
• Charlotte Business Journal
• Among many others…