Typical response rates for car wash marketing via the Welcomemat program ranges from 8% to 50%. 

Many clients who have been in business for nearly 20 years and have stated that a targeted new mover initiative is the best marketing tool they have ever used.

Every Welcomemat package includes a select number of gift certificates, which are elegantly printed, custom designed and personalized for each new mover with his or her name and a unique patent-pending barcode. While typical direct mail campaigns have less than a two percent average response rate, response rates to Welcomemat mailings typically range from eight percent to 50 percent, depending on the offer.

With over 153,000 dentists practicing in the United States and insurance plans now offering more options for patient care, it can be incredibly difficult to find new patients. Lubis’ suggestion? Loyalty consumer marketing.

Blackhawk began using the Welcomemat Services loyalty program in October of 2004 and the store has enjoyed a virtually unheard of 15-25% redemption rate. Blackhawk offers new residents a $10 gift certificate and two free house keys with no strings attached.

For the month of January alone, Lynch received a 20 percent return rate. “The large amount of Welcomemat returns that we have received is virtually unheard of with any advertising medium.”

75 percent of a company’s client base lives within 10 minutes of their location. This study proves the importance of neighborhood marketing. “This targeted market is easy to reach if you have the right resources.”

One in five people move every year, which means many salons will lose 20% of their client base. The key for new mover and salons is being able to connect with one another.

“Our dry cleaning clients have great success with our program because a dry-cleaning service is something that everyone needs,”